March 25th, 2006
Alton Towers improves online hotel booking system
INTERNET BUSINESS NEWS-(C)1995-2005 M2 COMMUNICATIONS LTD
UK theme park Alton Towers has improved its online hotel booking system through the use of Macromedia Flex from Macromedia Inc (Nasdaq:MACR), a software company.
According to Macromedia its Flex solution has made the booking process faster and easier, providing a flexible, scalable solution and enabling users to find all the information required to make a booking from the website.
About 3% of bookings for Alton Towers Hotels were made online through the previous system, in comparison to over 10% with the new Flex solution. In addition the conversion rate for site visitors going on to book online has increased from 5% to 10%.
The online hotel booking system and website were designed and implemented by Alton Towers with the help of Monochrome, a new-media agency providing Enterprise Rich Internet Applications (RIA). Monochrome said that moving from HTML to RIA expanded the level of service offered, and claimed that Flex reduced the time to market significantly, while ensuring user interactivity and smooth transactions.