June 12th, 2008
Article Marketing and List Building - Highly Responsive Vs High Quantity List
One of the most difficult challenges for beginning web marketers is to build a list. Everyone says that the money is in the list. It’s true, but you don’t want to take forever to do it. Fortunately, there are other factors that is more important when it comes to list building and you don’t have to own a huge list to make use of it.
The factors I referred to in the previous paragraph is relationship and responsiveness. Although high quantity doesn’t always mean low quality, most of the time when people focus too much on the quantity, they will end up building less responsive list.
If you’ve read some blogs or sites from the Internet Marketing gurus, you should find out that they often brag about the size of their list. This creates a comparison point in our mind that to be effective the list has to be close to that size.
Nothing is further from the truth. There are ways to obtain a lot of names and there are a few ways to build a highly responsive list. I often saw a so called guru with more than 200,000 names in the list made less than bright marketers who do it the right way from the start.
Too many unresponsive names are burdening the list itself. The system delivers the email at much slower rate than small, light but responsive list.
With those said, article marketing is one way to build highly responsive list. It is possible because of how it works. Unlike many other more aggressive marketing methods, in article marketing you have to actually provide value to the readers.
If your articles are of quality, not only the readers will like them, other web publishers will also publish them on their sites, giving you much more exposure and traffic.
When the readers come to your site, you know that they have at least read some of your content, perhaps have a bit of trust in you. They may expect that you can help them solve their problems.
This is when you need to capture their name and email address to continue building the momentum. Give them even more information and you should have highly responsive list.
Don’t get me wrong. It isn’t that you can’t build a huge list from article marketing. The point I want to get across is that you can have a small list, but responsiveness and relationship are more important than numbers.
Do you want to learn the secrets about article marketing? I drive 5,238 unique visitors to my site each month, and I’ll teach you how to do it.