January 11th, 2008
Career Opportunities in Advertising and Public Relations,
Field describes 88 jobs in nine different categories for the advertising and public relations fields. She explains each job, including its duties, alternate titles, salary range, employment prospects, advancement prospects and prerequisites. A career ladder illustrates frequent routes to and from the described position. This fourth edition has been updated to reflect current opportunities. The appendices list education and training resources, professional associations and unions, and web resources.