April 13th, 2006
Hotel “Oscars” back in 2002 - Best Business Hotels In Asia Awards
THE ACHIEVEMENTS of Asia’s leading business hotels will once again be in the spotlight this year, with the Best Business Hotels in Asia Awards (BBHIA) kicking off for 2002.
The Awards, now in their fifth year, have become widely recognised as the leading event in the industry calendar, with hotels around the region praising the Awards concept. This year’s gala Awards ceremony will be held on 3 September in the luxurious confines of last year’s winner of the Best Business Hotel in Asia category — The Portman Ritz Carlton, Shanghai.
General manager of the Portman Ritz Carlton Mark DeCocinis describes the BBHIA awards as the “Oscars of the hotel industry”.
“This is a significant recognition of our business, to be voted the best by the viewers of Bloomberg TV, readers of Business Asia and most importantly our loyal business travellers in Asia,” he said.
DeCocinis says winning the 2001 Award has contributed to the hotel’s success, with revenues and profit exceeding the previous year by over 20 per cent.
His sentiments are echoed by 2001 Best Business Hotel in Thailand winner Le Royal Meridien, Bangkok, whose director of marketing and sales Greg Anderson says awards that reflect consumer endorsement are very important.
“They allow hotels to better understand if they’re meeting consumer sentiment and expectation,” he said.
Anderson said this recognition by consumers offered credibility, proved by the fact that many new customers cited the award as the reason for switching from other hotels. Last year, more than 10,000 votes were lodged and more are expected this year.
Helmut Gaisberger, general manager of the Mandarin Oriental, Manila, says that winning the Best Business Hotel in the Philippines for two years running has been a great motivational force for employees.
“Because the awards generally reflect the quality of service rendered by the hotel staff, it represents a tangible and valuable recognition which speaks well of them and the work they do. It also serves to inspire them to live up to the guests’ expectations and therefore contributes towards maintaining, if not elevating the standard of service,” says Gaisberger. Anderson agrees, saying employee pride is a valuable asset for any hotel.