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Archive for the ‘Public Relations’ Category

January 11th, 2008

Career Opportunities in Advertising and Public Relations,

Field describes 88 jobs in nine different categories for the advertising and public relations fields. She explains each job, including its duties, alternate titles, salary range, employment prospects, advancement prospects and prerequisites. A career ladder illustrates frequent routes to and from the described position. This fourth edition has been updated to reflect current opportunities. The appendices list education and training resources, professional associations and unions, and web resources.

January 11th, 2008

Public personnel administration and labor relations

Rutgers U.) presents 42 classic writings in the fields of public personnel administration and public sector labor relations that trace the development of these disciplines in the United States from the Pendleton Act of 1883–the very first civil service law–through the 21st century. The first 26 papers address personnel administration and are presented in sections covering history and politics; institutions, functions, and process; equal employment opportunity, affirmative action, and representative bureaucracy; civil service reform; and legal developments. The materials on labor relations have been divided into sections on history and politics; collective bargaining, impasse resolution, and strikes; employee participation and labor-management cooperation; and critical developments in public sector labor relations.

January 11th, 2008

America `needs public relations overhaul’

UNITED STATES: The Council on Foreign Relations, a non-partisan think- tank, says in a report that the US government needs an urgent public relations overhaul to improve its global image. It says the Bush administration has failed to win the hearts and minds of non- Americans, and suggests that just by “listening” to the rest of the world, instead of ignoring it, America might have more chance of gaining acceptance for its policies.

January 11th, 2008

Public relations specialist wins awards

Katherine Leidy received two awards in The Communicator Awards 2001 Print Media competition. She is principal of Leidy & Associates, a Norman public relations company. She received an award of distinction for a feature article and an honorable mention for a new release. There were 3,344 entries in the competition.

January 11th, 2008

Donini, Inc. Appoints Muse Public Relations as Public Relations Consultant in Canada

MONTREAL — Donini, Inc. (OTCBB:DNNI) is pleased to announce that it has entered into an agreement with Muse Public Relations of Montreal, Canada to serve as the Company’s Canadian public relations firm and to assist the Company in its capital raising efforts.

Muse was incorporated in 1998 and specializes in assisting middle market companies with their investor and stockholder relations, media and marketing communications, and event management activities.

Mr. Peter Deros, President and CEO of Donini, Inc., stated that he was excited at the prospect of engaging the services of such a creative and able team of professionals at a time when the Company is poised to increase the volume of its wholesale food operation, expand its frozen food product line and increase the new Donini Resto-Bar franchise. Donini is also preparing to enter the US market this year with two locations in New Jersey.

Ms. Kelley Goulielmos, Partner at Muse, stated that she was pleased to add Donini to her list of clients and believes that Donini, with its long history of advanced product development, is ready to benefit significantly from an increased public awareness of its excellent product lines and its expanded revenue base. Ms. Goulielmos added that Muse has developed a focused campaign to assist Donini in its effort to improve stockholder relations and increase consumer knowledge of Donini’s broad range of products and services.

Founded in 1987, Donini, Inc. is a leader in the delivery of quality pizza products and has grown to become a diversified food company through its wholly owned subsidiaries of Pizza Donini.Com, Inc., Pizado Foods (2001), Inc. and the DoniniCo, Inc. The Company currently operates twenty-five (25) franchised or corporate owned stores in the Montreal/Quebec area and operates a wholesale food division (Pizado Foods (2001), Inc.) that markets select products to other commercial enterprises. The Company also operates a call center dedicated solely to its express fast food service and facilitates order processing. Donini has recently begun to expand its offerings to include casual Italian food dining services with the establishment of a Resto-Bar in an eastern suburb of Montreal. The Company trades on the OTC Bulletin Board under the symbol DNNI.

Donini cautions readers that this press release includes certain information, which may constitute forward-looking statements. Additional information concerning factors that could cause actual results to materially differ from those in the forward-looking statements occurring after the date of this news release might not be revised or updated, other than as required by federal securities law.

August 29th, 2007

Public Relations Initiative Launched

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Have you seen this article in your local paper? If not, keep an eye out for it. In keeping with the Mission Statement of the Association and the objectives of its Strategic Plan to “Educate the public as to the unique qualifications of our members,” the AAA-CPA has launched a public relations initiative via print communications. The print article was developed by Schramm and Associates, a Washington, DC-based advertising and public relations firm and is being disseminated to approximately 10,000 papers throughout the country via the North American Press Syndicate (NAPS). A clipping service will be used to track pick-ups and traffic to the Association’s website will be monitored by the Association’s staff.

The article is intended to raise awareness of the unique qualifications of an Attorney-CPA and the services they can provide the consumer. The article encourages the consumer to visit the AAA-CPA’s website to find and Attorney-CPA in their area with the result being potential new clients for members of the Association.

Association members can help in this endeavor by forwarding a copy of the article to their local papers and encouraging them to run it. If you would like a .pdf version, please call Clark Mulligan at the AAA-CPA office or e-mail at cmulligan@attorney-cpa.com. A copy is also available in the “members section” of the website for download.

August 29th, 2007

Sterling Communications Partners With IBDNetwork to Sponsor Momentum Growth Conference; Agency to Provide Public Relations Services for Conference Dedicated to Growing Technology Companies

LOS GATOS, Calif. — Sterling Communications Inc., an independent, full-service high-tech public relations agency, today announced that it will partner with IBDNetwork, producers of the acclaimed Under the Radar conference, to sponsor the Momentum Growth conference, September 27-28, 2006, in Mountain View, Calif. This year, the invitation-only event will focus on the digital convergence ecosystem and feature participants from industry-leading companies such as Discovery Channel, Fox Interactive, Google, MTV, Microsoft, MobiTV and Yahoo!. Sterling will provide the conference with public relations expertise and assistance, including strategic messaging advice, media outreach and marketing services.

“It’s critical that growth-oriented companies have the opportunity to share and gather information with an appropriately focused audience of potential partners, investors and industry influencers,” said Debbie Landa, CEO and Founder of IBDNetwork. “Momentum Growth Conference provides these companies with this targeted platform. We’re honored that Sterling has joined forces with us this year to significantly enhance the promotional and public relations value this new conference extends to participating companies.”

Companies recognized by IBDNetwork as part of Momentum Growth demonstrate the revenue, customers, partnerships and vision to grow exponentially while gaining rapid traction in the market. Through keynotes and panels on market trends, breakout sessions on issues concerning growth-stage companies and various product showcases, Momentum Growth provides its attendees with a forum for meeting with potential customers, partners and investors and identifying new business opportunities.

“Momentum Growth showcases companies that have the potential to make a significant impact on their markets in the very near future,” said Elke Heiss, Vice President of Sterling Communications. “We look forward to leveraging our extensive digital media technology experience and close ties with the press and analyst community to bring attention to these future market leaders. Together with IBDNetwork, we are committed to producing a high-value show that will facilitate the advancement and growth of these promising startups.”

August 29th, 2007

Wireless Industry Partnership Selects Mobility Public Relations as Agency of Record; WIP Enlists Mobility-Focused PR Agency to Reach a Global Audience of Participants in the Explosive Wireless Industry

VANCOUVER, British Columbia & LAKE OSWEGO, Ore. — The Wireless Industry Partnership (WIP) announced today that it has retained Mobility Public Relations as its agency of record for worldwide communications. Mobility Public Relations (www.mobilitypr.com) was selected because of the expertise and experience of the principals in the wireless industry having managed media and analyst relations programs for such companies as Cisco Systems, HP Mobile Bazaar and iPass.

“We were impressed by Mobility Public Relations from our first conversation,” said Caroline Lewko, CEO of WIP. “The team we are working with understands the technologies and business issues across a wide swath of the broad wireless industry spectrum. We were also amazed at the great ideas we heard from Mobility Public Relations in virtually every conversation.”

The Wireless Industry Partnership is a new business development service and resource for wireless businesses across the globe. WIP promotes innovation by networking together the various links in the wireless industry value chain from ideas, to capital, to development to distribution channels.

“One of the important distinctions between Mobility Public Relations and other high-tech PR agencies is a structure that allows us to create synergies across our accounts,” said Melissa Burns, principal at Mobility Public Relations. “Our focus on mobility technology businesses helps us leverage activities on behalf of one client for the benefit of many. WIP is a perfect fit for our agency as it touches so many parts of the mobility landscape.”

WIP creates market efficiencies in the wireless industry through its network of members and easy access to the human resources, capital, tools and information necessary to quickly create, fund and bring new and advanced wireless technologies, products and services to market.

August 29th, 2007

The L.A. office of 5W Public Relations has won two new clients: Emak Worldwide and Davidandgoliath Advertising

The L.A. office of 5W Public Relations has won two new clients: Emak Worldwide and Davidandgoliath Advertising. The publicly traded Emak is a trio of marketing agencies. Davidandgoliath is an advertising agency for clients Kia Motors America Inc., Universal Hollywood, Outback Steakhouse, DishTV and Re/Max.

August 29th, 2007

Off shore: shipping jobs overseas may save money, but it’s a public-relations nightmare—and that’s the least of the risks

Nothing rails the American body politic like foreign competition for jobs. Today’s outcry over offshoring reflects a realization that there is no longer a clear limit to the level of job function that can be outsourced overseas–college degree or the color of one’s collar notwithstanding.

Decades ago, foreign competition steel–think Japanese cars or imported steel–worried both workers and their employers. But that common purpose was severed in the 1990s, when manufacturers began sending work to factories in Mexico. Companies also began outsourcing–first, Nonessential functions like maintenance, and, later, repetitive back-office jobs–to U.S. companies that could do the work more efficiently.

Those trends had thoroughly blended by the late 1990s, when programmers in India first gained widespread attention for helping U.S. companies run a round-the-clock race against the Y2K deadline.

Offshoring has come a long way since then. So has the resulting animosity between workers and companies. That was what initially prompted CFO to examine the practice. After all, as the following pages show, weighing to promised cost savings against public anger is tougher than most CFOs want to admit. But the outcry also distracts companies from questions about the risks of sending any part of a business overseas to be managed by someone else. And the same global competitors that make offshoring necessary are likely to make misjudging those risks costly indeed.