April 13th, 2006
Technology will transform Australian travel agency
Bob Sparks, Jetset Travelworld chief executive, announced the new marketing strategy of its company at the Travelworld annual conference on the Gold Coast. Sparks said that the changes were needed to maintain the relevancy of travel agencies.
Sparks said, “If we continued to do business the way it was done we don’t deserve to be relevant”, “Consumer habits are changing. The younger generation is far more interested in technology and so forth and we’ve got to be able to be ready for that.”
According to Australian IT, selected travel centers will be fitted with ticketing terminals similar to bank ATMs. Jetset Travelworld has a network of more than 700 centres.