August 29th, 2007
Wireless Industry Partnership Selects Mobility Public Relations as Agency of Record; WIP Enlists Mobility-Focused PR Agency to Reach a Global Audience of Participants in the Explosive Wireless Industry
VANCOUVER, British Columbia & LAKE OSWEGO, Ore. — The Wireless Industry Partnership (WIP) announced today that it has retained Mobility Public Relations as its agency of record for worldwide communications. Mobility Public Relations (www.mobilitypr.com) was selected because of the expertise and experience of the principals in the wireless industry having managed media and analyst relations programs for such companies as Cisco Systems, HP Mobile Bazaar and iPass.
“We were impressed by Mobility Public Relations from our first conversation,” said Caroline Lewko, CEO of WIP. “The team we are working with understands the technologies and business issues across a wide swath of the broad wireless industry spectrum. We were also amazed at the great ideas we heard from Mobility Public Relations in virtually every conversation.”
The Wireless Industry Partnership is a new business development service and resource for wireless businesses across the globe. WIP promotes innovation by networking together the various links in the wireless industry value chain from ideas, to capital, to development to distribution channels.
“One of the important distinctions between Mobility Public Relations and other high-tech PR agencies is a structure that allows us to create synergies across our accounts,” said Melissa Burns, principal at Mobility Public Relations. “Our focus on mobility technology businesses helps us leverage activities on behalf of one client for the benefit of many. WIP is a perfect fit for our agency as it touches so many parts of the mobility landscape.”
WIP creates market efficiencies in the wireless industry through its network of members and easy access to the human resources, capital, tools and information necessary to quickly create, fund and bring new and advanced wireless technologies, products and services to market.